Working with CRM SOA - A look at Composite Applications Timothy Faugh

The excitement around the myriad of Enterprise Services delivered with CRM 7.0 has not abated. However, the difference between excitement and real concrete plans for SOA are two entirely different things.

In our ramp-up program we had a high percentage of customers tick off the "we will be using SOA" box, however a more moderate number have actually been able to share with us exactly what they plan on doing.

The intent of this blog is to help customers who are interested in SOA, but not sure what to do with it, consider one of the powerful scenario possibilities.

As I have mentioned in previous blogs, presentation, and papers, there are essentially two major sub categories of scenarios for SOA.

1. System Integration - This is where two systems talk directly to each other with Enterprise Services and there is no user interface in between (can be internal or with external partners).

2. Composite Applications - This is where a user interface allows a user to communicate with the backend application directly through Enterprise Services.

Today I want to shed some light on composite applications. A composite can take many forms, but the golden rule is that it must have a user interface. This user interface is usually created to serve a special niche interface that is not available in our core CRM application. This could be a special reduced or tailored UI for sporadic, geographically diverse, or external users. It could also be used to incorporate data and functionality from multiple applications in a single UI.

Composite applications can of course be programmed in any way that a User Interface can be programmed. However today we will look at an application from SAP CRM called Visual Composer that is built to help people "model" composite applications. Modeling essentially means programming without actually writing code.

My intent is to quickly show you the capabilities of modeling a composite application to get your creative juices flowing. Once you have fully absorbed that you now have the ability to create user interfaces on the fly, I hope it will kick off a brainstorming session at your company, eventually producing many scenarios where a composite application can bring about a quick and meaningful ROI.

I hope you enjoy the video! You can acces the full screen version using the link below:

https://www.sdn.sap.com/irj/scn/go/portal/prtroot/docs/library/uuid/50c02221-adfa-2b10-009f-e402c9eec7

CRM and its Nitty-Gritties

Competition is all set to reach alarming levels and the need of the hour is business models that are equipped with almost everything. From business management techniques that personify precision to customer management skills that epitomize perfection.

CRM is a term that covers a huge chunk of any business. Yes, the success of the business inadvertently relies on the relationship it maintains with its customers. Customer data which includes demographics, analytical data and statistics is the core of any successful CRM program. Today CRM is used widely in businesses.

Features

Ever since the term was first coined, it literally invaded the world of business. It completely changed the relationship that businesses shared with their customers and brought a degree of sharpness into it which was previously unseen or unheard of.

While companies found it extremely costly and difficult to maintain such a large customer database in the early 80’s and 90’s, CRM was largely successful once technology started to improve and newer techniques and software were developed. Today, a CRM platform is constantly fed with newer information about changing needs and habits of the customer. It is this real time updating that makes CRM so reliable.

Benefits

There are immense benefits of having a complete CRM platform in place. It gives businesses a new and fresh approach that makes decision making extremely easy. Every CRM tool differs from the other as every company has a different set of needs and goals.

1. CRM is used in long term and short term marketing related goals.
2. Marketing campaigns with specific objectives are the result of CRM data.
3. The sales process has improved vastly thanks to the CRM tools in place today.
4. Activity management and service have also reached an all time new high thanks to CRM.
5. When coupled with Business Intelligence, CRM tools have proven to be absolute successes.

For more info visit : CRM Article Source: http://EzineArticles.com/?expert=Rama_Krishna

CRM and Customer Life Cycle

Customer Relationship Management or CRM is a combination of enterprise strategies, business processes and information technologies used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. CRM software systems automate many customer-related business tasks.

CRM applications are traditionally developed as client-server software which incurs higher initial cost of ownership. The proliferation of the Internet and the Web has fueled the rapid growth of Web-based CRM or online CRM applications. Web CRM systems are widely deployed for web based call center, contact management, trouble ticket, personal information manager and scheduling.

The life cycle of CRM consists of three phases - customer acquisition, customer relationship enhancements and customer retention. CRM software streamlines CRM activities at each phase of customer relationship management.

Customer Acquisition

Contact management module and direct marketing module of CRM allow companies to effectively promote and market their products and services to prospects. Those modules help speed up the acquiring processes and reduce the cost of acquiring new customers.

Customer Relationship Enhancements

CRM helps companies better understand existing customers' needs and behaviors and enhance the profitability from existing customers by cross-selling. They can customize their products and services to individual customers' needs and preferences.

Customer Retention

Customer service module of CRM system gives the organizations the edge in customer support and call center services. They can increase customer satisfaction while reducing the cost of support. Customer retention is critical to the overall profitability of an organization. A customer you spend hundreds of dollars and months to acquire may leave you in seconds as a result of poor customer services.

Copyright 2005, Bruce Zhang

Bruce Zhang has over 10 years experiences in developing and implementing ecommerce and ebusiness systems in various industries. He has created a news aggregator http://www.sysoptima.com/newsbot/crm.php that automatically extracts CRM news and new articles from over 50 sources daily to help corporate executives, IT professionals and consultants to keep up with the latest development in enterprise software market. The website offers a knowledge base for understanding CRM software from a systems perspective.

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SAP Business One Implementation - Customer Specific Pricing

SAP B1 ERP is targeted to small and mid-size businesses and the question about implementing new accounting application is this - which functionality is available in standard business logic, prior to considering adding third party modules or launching in-house customization. In this small article we would like to review SAP Business One pricing model.

1. Price Lists. As you expect, there are various price forming formulas: Last Evaluated Price, Last Purchase Price and then you can base one price list based on another price list with multiplication factor.

2. Special Prices for Business Partners. Here for specific price list you can define discount, applicable to the specific item for this business partner or customer.

3. Scenarios. For your several the most important customers, you would like to announce special program of discounting items, that they ordered last year, but for their internal reasons they stopped ordering these items from you for let's say six month ago. You would like to get their business back and go for really low prices for the items they you enjoyed to sell them in the past.

4. What is nice about SB1 Implementation. From our experience we see that it is common when customer asks about specific custom business logic design and the in a few month of being in production we discover that instead of using custom business logic customer deploys flexible options in standard version to work around and find simple replacement to the customization.

5. SAP B1 Licensing model. Currently it is all-in-one. Meaning that you named user will have access to all the standard modules. However there are several paths for CRM only users, where they can have access to Sales, Service sides or CRM web access only, where license price is typically below 40% of all in one.

Andrew Karasev, Alba Spectrum, http://www.albaspectrum.com, help@albaspectrum.com - Please visit our information portal Pegas Planet: http://www.pegasplanet.com, serving ERP systems community since 1993, local service in Chicago, Atlanta, Miami, San Diego, Houston, Dallas, remote support in CA, IL, IN, NY, FL, AZ, WA, NV, MI, WI, QC, ON, BC and the rest of USA and Canada. For 2008 we have SAP BO promotion campaign where we will send our sales engineer and implementation consultant free of charge to you if you are in USA or Canada country side. You will pay only for consulting hourly rates, and we will pay for travel and lodging.

Article Source: http://EzineArticles.com/?expert=Andrew_Karasev

Selecting a CRM System

Due to the high level of competition between online businesses, more and more of them are choosing to use a CRM system to help with managing their customer relations. If you are thinking of incorporating a CRM system then you will find that generally speaking there are two types to choose from. They are on-site CRM systems and web-based or hosted CRM systems and there are significant differences between the two.

When the two are compared, online or hosted CRM solutions appears to show many obvious advantages over on-site CRM solutions, particularly for small to medium sized businesses. To start with on-site CRM can be difficult to access from some areas of the world, while online or hosted CRM solutions are easily accessed from anywhere.

All data for a hosted CRM solution is stored in a secure location for complete security with a hosted CRM system. Also, much of the work, such as upgrading data is done by the service provider, so this takes this burden off of your shoulders. Another great aspect of online CRM applications systems, is that communications is far more streamlined and efficient.

This means that if you have promotions people working working in one country, they can instantly connect with sales person ell working anywhere in the world by using the web based CRM. For small to medium sized businesses, hosted CRM applications are a life saver and can allow a company that is has a limited budget for customer relations management to play in the big leagues with regards to CRM.

Another great advantage of web based or hosted systems is that they are far easier to implement as compared to on-site CRM ones. This is because there is a wide selection of modules that allows you to select just what is best for your business applications.

Written by Alesandra Gibson. Find the latest information on CRM Requirements as well as Small Business CRM

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CRM Software System

CRM is the accepted purpose of Customer Relationship Management is to enable organizations to better manage their customers through the introduction of reliable processes and procedures for interacting with those customers. In today's competitive business environment, a successful CRM software solution cannot be implemented by only installing and integrating CRM software application designed to support CRM processes.

A holistic approach to CRM is vital for an effective and efficient CRM policy. This approach includes training of employees, a modification of business processes based on customers' needs and an adoption of a relevant IT CRM system (including software and maybe hardware) and/or usage of IT CRM Services that enable the organization or company to follow its CRM strategy. CRM Services can even replace the acquisition of additional hardware or CRM software application licences.

The term CRM "Customer Relationship Management" is used to describe either the "CRM software" or the whole business strategy (or lack of one) oriented on customer needs. The second one is the description which is correct. The main misconception of "CRM" is that it is only a software solution application, instead of whole business strategy. Major areas of CRM Software System Solutions focus on service automated processes, personal information gathering and processing, and self-service. It attempts to integrate and automate the various customer serving processes within a company.

A CRM software solution application can manage and run your entire business. From prospect and client contact tools to billing history and bulk email management. The software CRM Sosystem allows you to maintain all customer records in one centralized location that is accessible to your entire organization through password administration.

A front office CRM software system is set up to collect data from the customers for processing into the data warehouse. The data warehouse is a back office CRM Software system used to fulfill and support customer orders. All customer information is stored in the data warehouse. A back office CRM software application makes it possible for a company to follow sales, orders, and cancellations. Special regressions of this data can be very beneficial for the marketing division of a firm.A integrated CRM software system is often also known as "front office solutions." This is because they deal directly with the customer.

About the Author: CRM Software System information is brought to you by CMMS Systems.com, a place to find computerised maintenance managment software. You may ONLY freely print this article on your website as long as you provide and retain the active linkbacks in the author's box unchanged. We use copyscape to ensure active links.

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Small Business CRM - Benefits

When you decide to opt for CRM (Customer Relationship Management) for your small or medium sized business obviously you are seeking maximum returns on your investment. If you are still contemplating about whether or not to invest in small business CRM, we would like to highlight some benefits about small business CRM.

• Recent studies have shown that with the help of CRM the revenue of small businesses has shot up to over 40% per sales person.

• CRM also helps to decrease the sales cycle to a considerable extent. It also helps to improve your customer retention rates.

• The best benefit of small business CRM is that your marketing costs reduce to a great extent and so does your sales cost. And the end result is that you're over all profit margin increases with the help of implementing small business CRM.

• The most important benefit of CRM is that a company can gain about 100% profit just by retaining a considerably small part of their customers with the help of CRM.

• What you need to realize is that CRM is just not a business strategy; it 'itself' is the business strategy, which you need to utilize to the fullest. Most progressive businesses do not consider CRM as an option to choose or think about.

Nowadays CRM has become very essential for all sorts of business and organizations whether small, medium or large sized. Small businesses profit immensely from effective CRM as they can now attract more prospective customers, can manger their sales more efficiently and effectively.

And above all they are able to retain all their customers, which is the main factor why they will, do well in future and present as well.

For more info visit: Small Business CRM Article Source: http://EzineArticles.com/?expert=Rama_Krishna

Do's and Don'ts While Choosing a CRM Solution

The internet is loaded with guides and tips on how you should choose a CRM solution. But towards the end, they resort to soft selling and offer a biased review for their product. They are not very helpful if you look at the actual details.

But here we have a list of do's and don'ts aimed at giving the newbie a better idea about choosing a CRM solution successfully.

The first and the most important aspect would be the type of CRM solutions on offer.

Do: Web based or on-site

Web based CRM which is also called as hosted CRM is the new form of cost effective CRM solution. It is fast replacing the more conventional forms of on-site CRM solutions. A web based model is extremely flexible, easy to adapt to and offers continual connectivity.

On the other hand an on-site model is far more detailed but may require additional training before your employees get used to it. Also the infrastructure needed to install and use an on-site CRM system successfully is cost consuming.

So your first question would be what kind of CRM solution do you need? Got the answer? Let's proceed to the next.

Don't: Buy it because it's successful

A lot of people buy a CRM solution because it was extremely successful with a friends business. Nothing can be more wrong than this. Always choose a CRM solution that is tailored for your business.

A generalized box packed CRM solution might not always be what you wanted for your business. Some people buy a CRM solution because their database vendor happens to offer it at a discount price.

Do not make these mistakes. View, evaluate, go back to our first Do and reevaluate. Only then should you go ahead and select a CRM solution.

For more info visit : CRM Solution

Article Source: http://EzineArticles.com/?expert=Rama_Krishna

SAP Business One Implementation Highlights

SAP B1 is relatively new ERP and MRP on the US and international accounting application market for small and mid-size businesses. SBO can also serve to large corporation in spoke-and-hub environment where your branch deploys SB1 with upstream integration to mySAP/R3 or in non-SAP ERP. As you probably feel, being IT professional, that technology is a "bottleneck", or at least it should be considered seriously, when you are talking about mid-size business with unique business processes, and making the story more dramatic - all modern mid-size businesses probably see their business processes as unique and proprietary

1. SB1 Sales Demos, Presentations. Sales cycle is simple with SB1 as its interface is very intuitive and such often complex business processes as rentals, warranty contracts, discrete manufacturing, pick and pack in inventory control, CRM, HR, eCommerce - if you see Sap Business One demonstration, you probably feel that you trust this modern ERP

2. SAP Business One Licensing. At this time, 2008 SB1 has full named user, which is just below three thousand dollars, plus it has variations of CRM user licenses: web based only, service and sales, costing eight and nine hundred per named user respectively

3. Installation and Data Conversion. It is relatively simple to install SB1 on your own, however we recommend you to entrust this to professionals, who will also take care about data massage and migration. You should read about SB1 Work Bench module, which allows you to import SBO data in the form of Excel work templates

4. Add-Ons. These are SAP B1 ISV products or also referred as third parties or satellites

5. Analytical or drag-and-relate. This is unique SB1 technology, probably expired by Data Mining and Data warehousing ideas

6. SAP Business One version 2007. It should be released in a matter of weeks, as we are writing these lines. This version, again in our opinion should be crucial to turn around sales in USA and Canada

7. Competition. We think that the closest competitor is Microsoft Dynamics GP and its scaled down version Microsoft Small Business Financials. In essence both are relatively established ERP applications sharing the same technology background - Great Plains Dexterity. SB1 has more encouraging interface, and GP has larger number of installations across the USA and better integration to Microsoft Office, Outlook and Sharepoint.

Andrew Karasev, Alba Spectrum Group, http://www.albaspectrum.com | help@albaspectrum.com 1-866-528-0577, 1-630-961-5918, if you would like to contribute with original article, please visit and submit news on our information portal Pegas Planet: http://www.pegasplanet.com Serving Great Plains community since 1994, customers in IL, CA, FL, MI, NY, KS, AZ, NV, WA, UT, SC, GA, LA, TX, IN, WI, , local service in Chicago, Houston, Atlanta, San Diego, Miami, Dallas.

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Key Features of CRM (Customer Relationship Management)

CRM (Customer Relationship Management)

CRM (Customer Relationship management) is all about the theory used by companies to administer and manage their customers, partners, vendors and other stakeholders efficiently.

Features of CRM

CRM is made up of three key features, which are Operational CRM, Collaborative CRM and Analytical CRM.

• Collaborative CRM is to directly communicate with customers without inclusion of any sales or service representatives.
• Analytical CRM is to investigate customer data for a vast range of reasons and functions.
• Operational CRM deals with providing complete front office support to sales, marketing and similar services.

The communication with the customers is recorded and added to the customer’s contact history database and can be easily retrieved for future reference. The biggest benefit about maintaining this contact history is that the customers can easily contact with the service personnel without having to repeat any of the earlier communication or information.

That is why CRM software is used popularly in call centers or BPOs for supporting the call center staff.

Direct interaction is carried out with collaborative CRM that includes feedback from the customers and reporting of issues if any. This interaction can be carried out through a variety of channels like email, phone, SMS, etc. The main objective behind going in for collaborative CRM can be reducing the company costs and improving the services provided.

Analytical CRM finds multiple uses such as taking management decisions, predicting future trends, analyzing customer behavior, planning and executing marketing campaigns and much more.

Operational CRM is mainly concerned with automating customer processes and providing appropriate support to these services.

CRM is not just a mere technology; it is in fact the move towards handling your customers better and more efficiently. The top management should tap CRM’s complete potential to maximize the benefits for their respective organization.

For more info visit : CRM Article Source: http://EzineArticles.com/?expert=Rama_Krishna