Friday, December 26, 2008

Reasons for the Rise of Hosted CRM

It has been noted that off late there seems to be a sudden surge in the number of companies opting for hosted CRM. The percentage of companies using on-demand or hosted CRM rose to 85% from 52% in just two years.

What is even more alarming is the fact that even large scale enterprises are opting for hosted CRM over traditional on-site CRM. The functionality of hosted CRM has vastly improved in the last few years. Customization has become an important part of most hosted CRM packages now and this is one of the prime reasons for the rise of hosted CRM.

The vast improvement in the quality of broadband internet around the world is another reason why most companies opt for hosted CRM which primarily works on the internet.

Favorable factors

There are a lot of other factors which work in the favor of hosted CRM.

  • You reduce the cost by almost half.
  • You do not need any on site infrastructure, you do not need am IT team constantly working on the CRM and it is extremely easy to implement.
  • Any global organization with access to a T1 or T3 based internet connection can easily implement the CRM solution.

Think about it, why you would opt for an on-site CRM system when you can get the same benefits minus the hassles like a dedicated server, routers, a server operating system, etc.

Functions like workflow and analytics, a 360 degree view of the customer and multi channel customer support were limited to on-site CRM but now even hosted CRM offers such features. Most vendors today offer CRM software that can be tailored according to the needs of any customer.

Choosing a vendor

As a customer, the only difficult thing for you should be in choosing a CRM vendor. Keep all the above factors in mind and only choose a vendor who offers all these features.

For more info on Hosted CRM visit : CRM

No comments:

Post a Comment