Web Based CRM - Benefits

CRM is a set of business rules, techniques, technologies and practices that gather comprehensive information about customers and then augments the relationship with the customer using that information.

There are two different types of CRM available in the market today. These are on site CRM and hosted or web based CRM.

On site CRM, is hosted on the company's own dedicated server. This means that the company needs to invest in a server, a dedicated IT team and lots of infrastructure. So, it is typically used by large scale enterprises.

Hosted or web based CRM on the other hand is deployed over the internet and are ideal for large as well as small to medium sized companies. It allows a company to reap all the benefits of a CRM system sans the hassles associated with an on site client server CRM tool.

Benefits

The user interfaces of both these CRM systems are as different as chalk and cheese. While on site CRM systems are developed in VB or Java or C++, web based CRM use a standard web browser. So any employee of the company can access the CRM as long as he/she has access to the internet.

Here are some of the benefits of a web based CRM system.

• Reduced cost of ownership: If you compare the cost of web based CRM software with that of an onsite one, you will notice that the difference amongst the two is miniscule. However, if you compare the total cost of ownership which includes several charges like the installation, infrastructure, deployment etc, you will find that there is a huge difference.
• Deployment: This is undoubtedly one of the prime reasons for the success of web based CRM. You do not need a CRM client to access it. Yes, a web browser is all that is needed to access the backend.
• Information sharing: It is easy to enter, transmit and share information across organizational lines.

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